Walking Oscar Freire

I have been in Sao Paulo before.

With each visit I get to see a little bit more of this huge city that

has a population of 11 million... and counting.

Las time I was here I stayed in Avenida Paulista and

even rode the metro.

This time I stayed in Rue Oscar Freire, which happens

to be, according to many Brazilians, the place

where "it all happens" - in terms of fashion.



Valisere lingerie store

Although my pictures are not transmitting the message, I must admit

that there were some awesome stores and windows in the area.

There was even a store that had a huge fish tank in the window. 

Dumond shoes and leather goods store

Something that I was able to see with my own eyes was the fact that
something WAS ALWAYS HAPPENING HERE.
On my short stay I saw a commercial being filmed, a store opening with blogger appearances, a guy dressed up as a woman interviewing
people on the street and a famous Brazilian hair stylist being interviewed.

TUFI DUEK window

Also on this street I saw the highest Chanel bag concentration ever.

EVER. 

Forget any other place, seriously this was

never seen before - well at least for me.

I also saw brands that I had never seen before ...

However I did see the usual brand's flagship stores:

Tommy Hilfiger, Kate Spade, Mont Blanc...

The thing with Brazil in general is that if something costs 50.00 USD in

the US in Brazil you will pay 150.00 USD.

This outrageousness is due to the fact that they make a great effort in protecting their local production by having the highest import taxes in the area.

I was able to walk the Rua Oscar Freire really early in the morning, at noon for lunch and at night - so I got a glimpse of it at various times a day....

I certainly know that this is not the real Brazil, I am aware that this is the Brazil of "the happy few".