Havaianas anyone ?
Before I even begin, I would love to know IF YOU know this brand ?
I have seen this brand on some US magazines ads and editorials.
I personally think they are just plastic flip flops -
something I am not a huge fan of.
The fact is I adore shoes, however have less than 3 pairs of flip flops and these are usually worn to the salon for my pedicure, around the house, the beach and very seldom to another place.
However this is a great marketing case!
This is the Havaiana store in Oscar Freire street.
It's huge, gorgeous and open, like a street market.
Happens not too long ago Havaianas were the cheapest "shoe" available in Brazil and were only consumed by the very poor.