In Sao Paulo

Melissa store in Rua Oscar Freire in Sao Paulo

Today i went back to the Melissa store in Rua Oscar Freire.

They had the most fabulous promotion.

Black trousers · Zara top · Anne Klein flats

On my way into the store I had to stop and

leave a message on the post its.... that's what they are for !

Anyways, going back to the promotion, it was like something I 

had never heard of - or had seen done.

The promotion was actually a surprise, but a paid surprise.

You had to pay 30 reales - which is more or less 15.00-20.00 USD.

This payment entitled you to a pair of Melissa shoes in the desired size.

That was is, period. You had no say in color or heel or model. Nothing.

So, right after you paid, you were given a 

brown bag as the one below, which contained 

your surprise pair of Melissa shoes.

I think it's brilliant marketing wise.

It's a very easy way of getting rid of dead stock and

rotating inventory before the new collection comes in.

Needless to say the store was crowded and everyone

on the streets had bags from the store.

Unfortunately for me, when I got there they no longer had

the promotion for my size 6 - as it had been sold out....