Once a week I will be posting about things that just make me think, WTF ?
What's the message being sent ? What is the point ? What were they thinking ? What is the response they want ? Who is is this for?
Hopefully you can help me sort things out and understand whatever the message is.
Debuting this first week: an ad found yesterday while flipping through the pages of a French magazine.
Call me ignorant but I had never, ever heard of this brand.
First thing I did - after I was done laughing- was check the Merriam-Webster dictionary.
A Gentleman farmer happens to be: a man who farms out of pleasure rather than profit.
I majored in marketing. While in school somewhere along the road we were introduced to the world of brands. How brand names are developed, how they set you apart, how they mean something, blah, blah, blah.
All I can say is that whoever thought of this name brand clearly did not think global.
(Ha! now watch them shut me up by having the brand be the next big hit)
But, most important: What are you thinking ?